For alcohol-free drinks

Alcohol-free, and clear about it

Alcohol-free wine follows the wine e-label rules. Other alcohol-free drinks keep their full label, and a GS1 QR code adds checkout scanning, languages and batch recalls.

Free for up to 3 products, no card needed.

  • Made in Europe
  • Account data stored in the EU

Zéro Blanc

Domaine Exemple

Alcool 0,0% vol

Ingrédients

dealcoholised wine, grape must, carbon dioxide, preservative: sulphites

Déclaration nutritionnelle pour 100 ml

Énergie77 kJ / 18 kcal
Matières grasses0 g
dont acides gras saturés0 g
Glucides4,5 g
dont sucres4,3 g
Protéines0 g
Sel0 g

What a shopper sees after scanning. Try another language.

Which rules apply

It depends on what is in the bottle.

Alcohol-free wine

  • The wine rules apply: energy and allergens on the bottle
  • Ingredients and nutrition may go behind the code
  • Below 10 % vol, a best-before date stays on the label

Other drinks up to 1.2 % vol

  • The full ingredient list and nutrition table stay on the pack
  • A QR code can add languages and more detail
  • It also scans at the checkout like your barcode

Dealcoholised wine falls under Regulation (EU) 2021/2117, other drinks up to 1.2 % vol under Regulation (EU) 1169/2011. A summary, not legal advice.

What one code does for you

  • Scans at the checkout

    The code carries your barcode number as a GS1 Digital Link, so 2D scanners at the till ring it up like your EAN.

  • Speaks all 24 EU languages

    Shoppers read your label in their own language, in any of the 24 EU languages, with the official EU nutrition terms.

  • Recalls per lot

    Flag one lot and only those bottles show a recall notice. Every other lot keeps its normal label.

  • Never switches off

    Printed codes keep working if you cancel. Many QR services switch codes off when the subscription ends.

Scan a sample bottle

Point your phone at a code to see what a shopper gets.

  • Non-alcoholic

    Zéro Blanc

    Alcohol-free white wine · Domaine Exemple

    0.0% vol750 ml ℮

    E 77 kJ / 18 kcal per 100 ml

    Contains sulphites

    Best before end 12/2027. Store cool and upright.

    Ingredients and nutrition

    Lot L2026-05

    95 0 6 0 0 01 3 4 3 9 0

    The till reads GTIN 09506000134390

  • Beer

    Saison Voorbeeld

    Saison · Brouwerij Voorbeeld

    6.5% vol330 ml ℮

    E 218 kJ / 52 kcal per 100 ml

    Ingredients: water, barley malt, wheat malt, hops, yeast

    Contains barley and wheat

    Brewed and bottled by Brouwerij Voorbeeld. Serve at 8–10 °C.

    More about this beer

    Lot L2026-112

    95 0 6 0 0 01 3 4 3 7 6

    The till reads GTIN 09506000134376

Questions about alcohol-free drinks

Can alcohol-free beer put its ingredients behind a QR code?

No. Only wine products may move ingredients and nutrition behind a QR code. Alcohol-free beer and soft drinks keep them on the pack, and the code adds to it.

What happens to my codes if I stop paying?

They keep working. Every code keeps pointing to the last page you published. Cancelling only stops you from adding new products.

Get your alcohol-free drinks on Backlabel

Add your product, put it online and print its code.

Free for up to 3 products, no card needed.