Backlabel compared

Four ways to put a QR code on a drinks label, compared on what matters for EU labels and the checkout.

Side by side

We compare kinds of tools, not brands. Providers differ, so check the terms of any service you consider, ours included.

	QR code generator	Wine e-label service	Static GS1 QR code	Backlabel
Scans at the checkout	Only if it supports GS1 Digital Link	Varies: ask for GS1 Digital Link	Yes	Yes
EU wine e-label	No, you build the page yourself	Yes	No, you build the page yourself	Yes, in all 24 EU languages
No tracking on the label page	Scan statistics are usually built in	Required for wine: check how they do it	Depends on your website	Yes: no cookies or trackers
If you stop paying	Dynamic codes often stop working	Varies: check the terms	Keeps working: it points to your website	The code keeps working
Change the page after printing	Yes, with a dynamic code	Yes	Only by changing your website	Yes
Recall one lot	Only with a separate code per lot	Varies	Only if your website handles lot numbers	Yes, per lot

QR code generator

Scans at the checkout: Only if it supports GS1 Digital Link
EU wine e-label: No, you build the page yourself
No tracking on the label page: Scan statistics are usually built in
If you stop paying: Dynamic codes often stop working
Change the page after printing: Yes, with a dynamic code
Recall one lot: Only with a separate code per lot

Wine e-label service

Scans at the checkout: Varies: ask for GS1 Digital Link
EU wine e-label: Yes
No tracking on the label page: Required for wine: check how they do it
If you stop paying: Varies: check the terms
Change the page after printing: Yes
Recall one lot: Varies

Static GS1 QR code

Scans at the checkout: Yes
EU wine e-label: No, you build the page yourself
No tracking on the label page: Depends on your website
If you stop paying: Keeps working: it points to your website
Change the page after printing: Only by changing your website
Recall one lot: Only if your website handles lot numbers

Backlabel

Scans at the checkout: Yes
EU wine e-label: Yes, in all 24 EU languages
No tracking on the label page: Yes: no cookies or trackers
If you stop paying: The code keeps working
Change the page after printing: Yes
Recall one lot: Yes, per lot

Based on how these kinds of tools usually work, in October 2026. A summary, not legal advice.

Questions to ask any provider

Does the code keep working if I stop paying?
Is the link a GS1 Digital Link with my own GTIN, so checkouts can read it?
Does the e-label page set cookies or count scans?
Can I recall one lot without changing the others?
Which languages does the e-label show, and who translates the ingredients?

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