For breweries
One code for the till, the shopper and every batch
Your label already lists ingredients and energy. Backlabel adds a GS1 QR code that rings up at checkout, opens your label information in the shopper’s language, and points each batch to the right information.
Free for up to 3 products, no card needed.
- Made in Europe
- Account data stored in the EU
Saison Voorbeeld
Brouwerij Voorbeeld
Alcool 6,5% vol
Ingrédients
water, barley malt, wheat malt, hops, yeast
Déclaration nutritionnelle pour 100 ml
| Énergie | 218 kJ / 52 kcal |
| Matières grasses | 0 g |
| dont acides gras saturés | 0 g |
| Glucides | 3,6 g |
| dont sucres | 0,2 g |
| Protéines | 0,5 g |
| Sel | 0,01 g |
What a shopper sees after scanning. Try another language.
What stays on the can, what the code adds
Brewers in Europe committed to print ingredients and energy on bottles and cans, and most do. A QR code doesn’t replace that. It adds what doesn’t fit on the label.
On the label
- Ingredients and energy per 100 ml, as you print them today
- Allergens such as barley and wheat
- Your barcode number, now also inside the QR code
Behind the code
- Ingredients and nutrition for export, with headings in the shopper’s language
- Your brewery’s logo and colour
- A recall notice for one batch only
Based on the Brewers of Europe commitment on ingredient and energy labelling.
What one code does for you
Scans at the checkout
The code carries your barcode number as a GS1 Digital Link, so 2D scanners at the till ring it up like your EAN.
Speaks all 24 EU languages
Export without new labels: shoppers read the headings and nutrition in English, Dutch, French, German, Italian or Spanish.
Recalls per lot
Flag one lot and only those bottles show a recall notice. Every other lot keeps its normal label.
Never switches off
Printed codes keep working if you cancel. Many QR services switch codes off when the subscription ends.
Scan a sample bottle
Scan it: the label opens in your phone’s language, and the till reads the barcode number from the same code.
Beer
Saison Voorbeeld
Saison · Brouwerij Voorbeeld
6.5% vol330 ml ℮E 218 kJ / 52 kcal per 100 ml
Ingredients: water, barley malt, wheat malt, hops, yeast
Contains barley and wheat
Brewed and bottled by Brouwerij Voorbeeld. Serve at 8–10 °C.
More about this beer
Lot L2026-112
The till reads GTIN 09506000134376
Questions from breweries
Do I have to put a QR code on beer?
No. Beer has no EU e-label obligation. The code helps with checkout scanners that move to 2D codes, with export labels and with recalls per batch.
Can the code open our website instead of the e-label?
No: a scan always opens your label page, with a recall notice first when there is one. You can add your website to the product, and apps that ask the code for its links get it too.
What happens to my codes if I stop paying?
They keep working. Every code keeps pointing to the last page you published. Cancelling only stops you from adding new products.
Get your beer on Backlabel
Add your product, put it online and print its code.
Free for up to 3 products, no card needed.