Guides
Plain-language guides to the label rules and codes for wine, spirits, beer and alcohol-free drinks. Every guide links to its sources.
- WineNon-alcoholic
EU wine e-label rules: what stays on the bottle and what can go behind the code
Since December 2023, wine sold in the EU lists its ingredients and nutrition. What must stay on the label, what may move to a QR code, and the rules for the page behind it.
Read the guide → - All producers
GS1 Digital Link explained for drinks producers
A web address that a checkout can read like a barcode. How a GS1 Digital Link is built, why a plain QR code doesn’t ring up at the till, and what you need to use one.
Read the guide → - All producers
GS1 Sunrise 2027: what it means for small drinks producers
Retailers are moving to checkout scanners that read QR codes. What the 2027 target is, why it isn’t a law, and why labels you print now should be ready for it.
Read the guide → - Wine
QR code size and placement on a wine label
How big the code should be, where to put it on the back label and which colours to avoid, so that both phones and checkout scanners read it.
Read the guide → - Spirits
Spirits e-labels and the 2019 commitment
EU law doesn’t require an ingredient list on spirits, but the sector committed to energy on the label and ingredients online. What that means for a small distillery.
Read the guide → - Beer
Beer labels: what’s on the can and what a QR code adds
Brewers already print ingredients and energy on the can. Where a QR code still helps: export languages, batches, recalls, your brand page and the checkout.
Read the guide →
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